Minneapolis Tries To Heat Up Again

A new website, MinneADpolis, will try to get clients and prospective employees buzzing about the famously creative city again.
From The New York Times:

“Honestly, you get sick of seeing all the work handed to New York and the coasts,” said Keith Wolf, partner and chief creative officer at Modern Climate, the new name as of Monday for the digital agency previously known as Wolfmotell.
The Web site will include samples of campaigns produced by Minneapolis agencies, video clips of employees discussing why they like the market, information on events and careers and even a virtual tour of the town that can be taken with personalized avatars called advatars, which can be dressed in skinny jeans, flannel shirts and other signature outfits of the creative class.

There’s a catch, however: the site will only feature agencies that are members of the AAAA:

The agencies taking part in the initiative are divided over letting shops that do not belong to the Four A’s participate. The membership requirement means that several Minneapolis agencies with reputations for well-regarded work — among them, Mono, Olson and Zeus Jones — are sidelined.

I hope both the 4A’s and the non-4A’s agencies up there will be helped by this effort. Most local business publications don’t do a very good job of covering the advertising and marketing scene. Agencies need to band together when they can to demonstrate their value to the greater community.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Four A elitist FAIL.

  2. I know times change, but it’s hard for me to believe that Minneapolis needs this kind of self-promo. Sure, there have always been coastal prima donnas unwilling to invest in a parka, but for everyone of those jerk offs, there’s a creative person or client willing to fly NWA to the Upper Midwest’s creative capitol (not to mention the home grown talent).