Fallon announced today the hiring of a Swedish creative team, Calle and Pelle Sjönell, who also happen to be brothers. Both will join the creative department at Fallon Minneapolis as group creative directors.
Fallon Creative Director Kerry Feuerman said, “Pelle and Calle are a unique combination of enormous creative talent who think Web-centrically and work well together as a team. Their ideas are heavily consumer-participation driven and get consumers talking and behaving in ways they otherwise wouldn’t.”
Feuerman plans to merge Pelle’s traditional ad agency background with Calle’s interactive industry experience, bringing the two disciplines together on one team.
“This is a great opportunity to finally use the Internet the way it’s supposed to be used—as a platform for great marketing,” said Calle. Pelle added, “Fallon has a great track record and the ambition to invent new forms of media and advertising formats, which aligns with our background and goals.”
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