Minimalism’s Far Shore Reached By Team of Boston Explorers

Modernista! decided to go modern with their agency self-promo site. So modern in fact, there’s no there there. Just rollovers that redirect to Wikipedia, Facebook, Flickr and Google News.
The Denver Egotist says, “Modernista!‘s new site is so smart it sickens us.”
I’m not sickened about it. I’m still trying to form an opinion. Maybe you could help.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’ve always hated Modernista!’s site. It was a messy hodge-podge before, and now its just plain stupid. It’s ugly, clunky and not user-friendly at all.

  2. But it sure as hell makes people talk about them, doesn’t it?
    Therefore, they get exactly what they want.
    Love it or hate it, they accomplished what they wanted, so I have to credit them for that.

  3. Carl LaFong says:

    It may have people talking on ad blogs, Joel. But what about potential clients? Will they find it compelling — or confusing?

  4. the navigation is counter-intuitive and difficult.
    but maybe at 39 years old, I’m too old-fashioned to be impressed. I’m also too impatient to poke around to figure it out.
    *glares angrily at the monitor*

  5. This is an agency that put demons and dead babies on a previous version of their website several years ago.
    This is an agency that put intestines, brains, and gooey eyeballs on the last version of their website.
    This is now an agency that no longer has a website.
    I don’t know what their internal culture is like, but at least from what i’ve seen of their work and their attitude, they do a better job than any other agency i know of in saying “you’ll either love us or hate us.”
    Also really interesting that such a design-focused agency would choose this path for their online presence.

  6. True,
    Demons, dead babies, intestines, brains and gooey eyeballs are less disgusting than that Cadillac work. Just saying.