Milquetoast for Breakfast, Milquetoast for Lunch…

Agency execs are a conservative lot when it comes to pitching ideas.
That’s the latest news from a study by Menlo Park, Calif.-based executive staffing firm Creative Group.
According to Marketing Daily, marketing executives–whose products and services are at stake–said they needed to push for more risky marketing strategies. Sixty-five percent of survey respondents who are marketing executives and 45% of those who are advertising executives said their firms do not take enough creative risks with projects.
I have to laugh at this. When is the last time a client told you to dial up the crazy?
If clients do harbor these desires they must be keeping them to themselves. That is, until a caller from Creative Group gets them to open up.
p.s. If you ARE a client and you want to dial up the crazy, give me a ring.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.