Milk Makes Marriages Stronger

Are you a man living with PMS? That’s the question the California Milk Processor Board is asking California men this summer.

Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, the new campaign consists of billboards and wild postings, radio ads on National Public Radio, banner ads and tools on Facebook, Twitter and Pandora.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Another fine example of the wussification of the American male (and creative types in particular) in advertising. 

    See also: Lowe’s ( and McDonald’s (, among others.