Milk Makes Marriages Stronger

July 11, 2011 By David Burn 1 Comment

Are you a man living with PMS? That’s the question the California Milk Processor Board is asking California men this summer.

Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, the new campaign consists of billboards and wild postings, radio ads on National Public Radio, banner ads and tools on Facebook, Twitter and Pandora.

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://wildrumpus.net Hal Thomas

Another fine example of the wussification of the American male (and creative types in particular) in advertising.

See also: Lowe’s (http://www.youtube.com/watch?v=35DucgYOMq0) and McDonald’s (http://www.youtube.com/watch?v=Cg87E1tjTOE), among others.