Microsoft’s Response: Go To Hell Google

Google Apps–a more economical option than Microsoft Office–is turning to an interesting out-of-home execution to promote its suite of products to business owners and IT managers.

The company has bought billboards in four key locations: the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston.
I like the recognition here that there are millions of decision makers commuting on these roads each day. Why confine business-to-business messaging to print ads in a trade pub?
Addressing the impact of this campaign on the environment, Google says that the vinyl being used to create these new messages each day will be recycled or reused into either computer bags or shopping bags.
[via Techcrunch]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. FWIW, I’ve accumulated bits and pieces of the “Go Google” campaign in my archive of online ads. If you want to see advertising done Google-style, check out: