Microsoft’s Response: Go To Hell Google

Google Apps–a more economical option than Microsoft Office–is turning to an interesting out-of-home execution to promote its suite of products to business owners and IT managers.

The company has bought billboards in four key locations: the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston.
I like the recognition here that there are millions of decision makers commuting on these roads each day. Why confine business-to-business messaging to print ads in a trade pub?
Addressing the impact of this campaign on the environment, Google says that the vinyl being used to create these new messages each day will be recycled or reused into either computer bags or shopping bags.
[via Techcrunch]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.