Microsoft Still Searching

from NY Times: The Washington Post Company announced today that it is purchasing Slate, an online newsmagazine owned by Microsoft. The financial terms of the sale were not announced. Microsoft said in July that it was considering the sale of the pioneering media outlet, in part because the company believed that a Web magazine of cultural criticism and political analysis had little business salience in an age dominated by search applications and that the site’s small size limited its ability to contribute meaningfully to Microsoft’s revenues.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.