Microsoft Office Talks “Ideas” With Mac Users, Because Mac Users Are All Creative And Stuff

Microsoft Office for Mac 2011 presents “Id3a01ogy” — a three part web documentary series that delves into the creative process.

id3a01ogy is directed by Dennis Liu.
This is how Liu describes the project: “It basically celebrates ‘ideas’ and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The goal was to integrate the new Office 2011 UI, while having intellectual discussion about where good ideas, originality, and innovative thinking comes from.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.