Microsoft Office Talks “Ideas” With Mac Users, Because Mac Users Are All Creative And Stuff

Microsoft Office for Mac 2011 presents “Id3a01ogy” — a three part web documentary series that delves into the creative process.

id3a01ogy is directed by Dennis Liu.
This is how Liu describes the project: “It basically celebrates ‘ideas’ and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The goal was to integrate the new Office 2011 UI, while having intellectual discussion about where good ideas, originality, and innovative thinking comes from.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.