Microsoft Hires A Tide Turner

Microsoft knows how to make money. But not online. At least not yet.
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Losses at its internet division, which includes MSN, Bing and all its other ad-supported properties, ballooned to $713 million in the most recent quarter from $411 million a year ago.
Microsoft’s latest executive hire, Carolyn Everson, former MTV Networks’ exec-VP for strategy and operations, is expected to change that.
But hey, no pressure…
Source: Ad Age

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.