Microsoft Dumps Its “Problem Child”

Ending a partnership that soured long ago, Microsoft and NBC announced yesterday that they would dissolve their joint ownership of the cable news channel MSNBC, with NBC taking control.
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NBC has completed a deal to assume majority control of the channel immediately, with an 82 percent stake, and it will become the sole owner within two years, NBC executives said yesterday. The two companies did not disclose financial terms of the deal.
But the partners will continue their 50-50 ownership of the MSNBC Web site, which, partly as a consequence of its affiliation with Microsoft, is the most-used news site on the Internet.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.