Microsoft Dumps Its “Problem Child”

Ending a partnership that soured long ago, Microsoft and NBC announced yesterday that they would dissolve their joint ownership of the cable news channel MSNBC, with NBC taking control.
msnbc.jpg
NBC has completed a deal to assume majority control of the channel immediately, with an 82 percent stake, and it will become the sole owner within two years, NBC executives said yesterday. The two companies did not disclose financial terms of the deal.
But the partners will continue their 50-50 ownership of the MSNBC Web site, which, partly as a consequence of its affiliation with Microsoft, is the most-used news site on the Internet.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.