Microbenefits

Agency Spy (which has been acquired by Media Bistro) points to a Seattle Times story on Avenue A/Razorfish.

Employees at interactive advertising agency Avenue A | Razorfish had a couple of questions on their minds when they heard this spring that their parent company, aQuantive, was to be acquired by Microsoft:
Do we get to keep our Macs? And will we be getting the same benefits as Microsoft employees?
The Macs stayed.
But employees at the agency, headquartered in Seattle and with offices around the world, just found out that they’re not in line for the Microsoft benefits.

The Times reporter also spoke to a separate source about agency compensation, in general terms.

In general, entry-level compensation in the advertising industry “has really slipped behind other industries,” said Elizabeth Zea, partner at Gilbert and Company, a New York-based management consultancy and executive recruiting firm focused on marketing companies.
Starting salaries in the Teach For America program and the Internal Revenue Service — let alone consumer packaged goods, management consulting or investment banking — are higher than pay for average entry-level assistant account executives. Those jobs pay about $28,000 to $35,000 a year, Zea said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Acquired? AS was always a mediabistro blog. Cmon!

  2. I was going to put “acquired” in quotes, but thought it might be demeaning. As in, no money exchanged hands. But I don’t know the terms, nor the history (obviously). Thanks for helping to educate me.