My buddy True pointed me to the new “Miami Expressions” campaign, which is an attempt to rebrand the city as a place where people from all walks of life can express themselves through the arts, fashion, and other cultural activities. Artists from Miami are featured in the campaign.
But more significantly, the website for Miami Expressions is in 6 languages. That’s impressive, and very important for a city that seems to attract people from all walks of life.
Miami agency Turkel (there ARE other agencies in Miami besides a certain famous one, you know) created the campaign.
