Miami Expresses Itself As A Hot Destination

My buddy True pointed me to the new “Miami Expressions” campaign, which is an attempt to rebrand the city as a place where people from all walks of life can express themselves through the arts, fashion, and other cultural activities. Artists from Miami are featured in the campaign.
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But more significantly, the website for Miami Expressions is in 6 languages. That’s impressive, and very important for a city that seems to attract people from all walks of life.
Miami agency Turkel (there ARE other agencies in Miami besides a certain famous one, you know) created the campaign.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.