Miami Expresses Itself As A Hot Destination

My buddy True pointed me to the new “Miami Expressions” campaign, which is an attempt to rebrand the city as a place where people from all walks of life can express themselves through the arts, fashion, and other cultural activities. Artists from Miami are featured in the campaign.
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But more significantly, the website for Miami Expressions is in 6 languages. That’s impressive, and very important for a city that seems to attract people from all walks of life.
Miami agency Turkel (there ARE other agencies in Miami besides a certain famous one, you know) created the campaign.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

Comments

  1. I met with Bruce Turkel several years ago in Miami. He told me I had a good student book. Trouble was, I was about four years into my copywriting career.

  2. Carl LaFong says:

    Wow, Turkel actually did something nice for a change.

  3. Carl LaFong says:

    Upon reflection, I think my initial post was too harsh. While Turkel’s output has been wildly erratic over the years, they’ve shown themselves capable of doing some good work from time to time — like this new campaign.