Merry Christmas Wall Street

I just paid $79 for a Wall Street Journal online subscription. I resisted the Dow Jones clan for years, thinking to myself, “Who needs them, when there’s so much free content available?”
At long last I had to face myself and admit I’m the co-founder and Editor of AdPulp, and this subscription is simply a cost of doing business. In other words, it’s my responsibilty to read the WSJ. And share with you here some of that reading. Like this bit, for instance:

Indiana University’s Kelley School of Business is trying to distinguish itself from competitors more effectively. Daniel Smith, Kelley’s dean and a marketing professor himself, believes promoting M.B.A. programs requires a much different approach from selling mass-market products and services. “When you have an experience product like an M.B.A. program, the customer’s risk is high because you can’t test drive multiple schools and you can’t change your mind once you make your purchasing decision,” he explains. “That makes the brand extremely important as a trust mark that helps to reduce the customer’s risk.”

You see, it’s paying for itself already.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. yes, except non-subscribers cannot view the full story by clicking on the link you provided, which makes it frustrating for your visitors.
    although i do wonder how long other online newspapers can continue to offer their content for free. ultimately, readers will (and probably are) abandoning the paper versions. no need to pay to read lewis lazare when his silly comments can be viewed online for what they’re worth — nothing.