Troubled Chicago conglomerate Draft FCB is planning to open up “an offshoot that would, if all goes according to plan, become a separate, independent full-service shop that would be part of the same parent holding company, IPG,” according to Lewis Lazare of Chicago Sun Times.
Lazare says the new agency is being created to handle accounts that present problematic conflicts of interest resulting from the merger of Draft and Foote Cone & Belding, specifically the giant drug chain CVS and telecom’s Qwest.
The new shop also is expected to incorporate all — or aspects of — other IPG assets, including direct marketing shop Zipatoni, a promotional marketing and advertising shop.
