Meetings Suck

Lewis Lazare: You live and learn. Or, in the case of ace advertising creative Jon Wyville, you work and learn.
Some 17 months ago, Wyville pulled up stakes at Young & Rubicam/Chicago, where he had been happily working for four years with partner Dave Loew on big accounts like Miller Brewing and took a job as group creative director at Fallon/Minneapolis, a shop with a strong creative reputation.
At the time Wyville believed it was a good move professionally.
But this week a happier — and wiser — Wyville returns to work at Y & R and to his old partnership with Loew. Wyville said the Fallon job never seemed like the right fit.
Wyville is a hands-on kind of ad man, but his managerial position at Fallon forced him to sit through meeting after meeting and oversee a large number of creative teams. He had no time to make ads, and he increasingly missed that.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.