Wendy Thomas’ famous face has been plastered on Wendy’s locations worldwide since 1969, but surprisingly, she’s never appeared in a commercial for the fast-food chain. That is about to change as three new commercials starring Thomas begin airing in Las Vegas next week.
Thomas and her siblings own 33 Wendy’s franchises.
The spots were created by Wendy’s agency Kaplan Thaler Group, also the creators of the chain’s national “You know when it’s real” campaign, launched late last year with a $75-million budget.
[via MediaPost and Las Vegas Sun]