Meet Wendy

Wendy Thomas’ famous face has been plastered on Wendy’s locations worldwide since 1969, but surprisingly, she’s never appeared in a commercial for the fast-food chain. That is about to change as three new commercials starring Thomas begin airing in Las Vegas next week.

Thomas and her siblings own 33 Wendy’s franchises.
The spots were created by Wendy’s agency Kaplan Thaler Group, also the creators of the chain’s national “You know when it’s real” campaign, launched late last year with a $75-million budget.
[via MediaPost and Las Vegas Sun]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • gloria masters

    dear wendy, i read about your new fries. sorry the calories are just too high for me…sea SALT OR NOT. THE SEA SALT MIGHT FOOL SOME PEOPLE but those who know anything want more. How about trying baked and sea salted potatoe skins. these would go great with your chili, salads, or burgers. the bKED SPUDS ARE OK BUT NOT CRUNCHY! take it fromom me, those who are trying to stay healthy want low cal crunchy…this is the big challenge!whoever gets there first will make a fortune or in your case, another fortune.

  • http://multicultclassics.blogspot.com HighJive

    Don’t even get me started on how wrong this campaign is…

  • http://adpulp.com David Burn

    @HighJive, What? AdPulp exists to get you started!

  • http://www.charliequirk.net Charlie Quirk

    I can’t get the Emerson quote out of my head:
    “Who you are speaks so loudly, I can’t even hear what you say.”
    Nice touch by Wendy. Not sure why, but I think I’d have preferred it it if I hadn’t seen the grown up version.
    I think I’ll leave it at that before I get in trouble.

  • http://adpulp.com Ronald McDonald

    The contemporary Wendy is one Frosty away from needing a Jared Subway intervention. There, I said it. Don’t tell me you weren’t thinking the same thing.