Meet Wendy

Wendy Thomas’ famous face has been plastered on Wendy’s locations worldwide since 1969, but surprisingly, she’s never appeared in a commercial for the fast-food chain. That is about to change as three new commercials starring Thomas begin airing in Las Vegas next week.

Thomas and her siblings own 33 Wendy’s franchises.
The spots were created by Wendy’s agency Kaplan Thaler Group, also the creators of the chain’s national “You know when it’s real” campaign, launched late last year with a $75-million budget.
[via MediaPost and Las Vegas Sun]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. gloria masters says:

    dear wendy, i read about your new fries. sorry the calories are just too high for me…sea SALT OR NOT. THE SEA SALT MIGHT FOOL SOME PEOPLE but those who know anything want more. How about trying baked and sea salted potatoe skins. these would go great with your chili, salads, or burgers. the bKED SPUDS ARE OK BUT NOT CRUNCHY! take it fromom me, those who are trying to stay healthy want low cal crunchy…this is the big challenge!whoever gets there first will make a fortune or in your case, another fortune.

  2. Don’t even get me started on how wrong this campaign is…

  3. @HighJive, What? AdPulp exists to get you started!

  4. I can’t get the Emerson quote out of my head:
    “Who you are speaks so loudly, I can’t even hear what you say.”
    Nice touch by Wendy. Not sure why, but I think I’d have preferred it it if I hadn’t seen the grown up version.
    I think I’ll leave it at that before I get in trouble.

  5. The contemporary Wendy is one Frosty away from needing a Jared Subway intervention. There, I said it. Don’t tell me you weren’t thinking the same thing.