Media Planners Exit To The Left

November 14, 2007 By David Burn Leave a Comment

According to Ad Age, Omnicom Group’s GSD&M Idea City will axe between 100 and 200 staffers after losing its piece of AT&T’s $3.4 billion media account.
GSD&M declined to cite the size of its work force, but in 2006 the shop had 891 staffers, according to Advertising Age data. When the smoke clears, the agency will be down to half of what it was at its peak, according to one executive, who said the agency has already lost 100 or so employees in the past few months.

Filed Under: Agencies

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.