According to Ad Age, a popular media industry site could fetch upwards of 20 million dollars in a sale.
Mediabistro, the networking, jobs and news website for journalists, PR people and other communications pros, is on the block, according to several people familiar with the discussions. Several suitors, including media companies and employment web sites, are said to be in the bidding for the company.
Media-focused investment bank DeSilva & Phillips is handling the sale process, which is expected to wrap up by September.
The company’s revenue comes from job ads that cost $229 pop, classes that can run upward of $600, and membership fees of $49 a year.
I recently placed a classified “want” ad for a Content Manager on MediaBistro and it worked. In fact, all the top candidates for the job came through MediaBistro.
