Media Companies Hungry For Content

From The New York Times:

Digital-era media companies like Yahoo and Google, as well as traditional media companies, including those with deep roots in television and print, continue to scour the Internet for emerging content and technology companies. But the pickings of obvious acquisition candidates, while hardly exhausted, are slimming, according to financiers, entrepreneurs and industry analysts who follow the sector.
That leaves the media companies trying to figure out — as they did with far less discipline during the dot-com boom — which of the emerging generation of Web sites have lasting business models or, at least, can continue to build traffic.
“There was a point last year where we thought the midlevel Internet deals were over,” said Rafat Ali, editor of paidContent.org, a site that follows the business of digital media, referring to acquisitions valued at several hundred million dollars. But the iVillage deal last week “means that some of the midsize properties are still in play.”
Mr. Ali said media companies would also like to acquire smaller companies — up-and-coming content sites that might cost tens of millions — but that there were few proven sites left to buy. A lot of smaller “good sites have gone,” he said. Media companies “are looking at the new sites coming out of Silicon Valley” to determine what to buy next.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.