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Media Arts Is Content By Another Name

October 5, 2009 By Leave a Comment

Alex Bogusky keeps bringin’ it on his new blog-like thing and I keep saying, “Yep, right, uh huh.”

…every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build our clients’ businesses.
It’s no coincidence that we find ourselves spending more and more time in these disciplines. These are our sister professions…We are all part of the Creation Industries. And it really isn’t limited to the list of industries above.

Thankfully, I have already begun to live the shift Bogusky mentions, away from making ads towards something that more closely resembles editorial. For me, editorial or content is a better fit. I have the temperament of a newsman and the need to write copy completely devoid of brand buzzwords. Yet, I’m all for serving the client’s interests (when those interests align with my values).
Yeah I know, I ask a lot. I don’t want to make ads. I want to make content. And I don’t want to do it for just any old client, I want to do it for clients that have a humanistic vision of the future and a deep commitment to seeing that vision through.
What can I say? A man’s gotta have goals.

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Filed Under: Ad People, Content
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.