Meanwhile, At The Fortress Of Flavor

Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet.

Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an old 70s animated comic book works well.
Brain Morrissey of Adfreak, says it’s not Nike’s new World Cup spot, and he’s right. I’ve seen Nike’s take a million times before. Taco Bell has the fresher approach here.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.