Meanwhile, At The Fortress Of Flavor

Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet.

Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an old 70s animated comic book works well.
Brain Morrissey of Adfreak, says it’s not Nike’s new World Cup spot, and he’s right. I’ve seen Nike’s take a million times before. Taco Bell has the fresher approach here.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.