McValueMeal’s Bag Man Not Looking His Best

CiCi’s Pizza Buffet is known for cheap prices, peppy workers and a variety of pizza toppings, according to USA TODAY.

With this new work from Deutsch LA, CiCi’s would like to become known as the antidote to greasy food in a bag. CiCi’s is not content to let salad have that position in the meal eater’s mind. No way, not when pizza can have it.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.