McTainment Down Under

Fun, play-time and a focus on characters have always been part of the McDonald’s brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space.
Six days ago we ran a story about episodic content in McDonald’s northnermost regions, I’ll Have A Coke, And Some McMedia. Now, thanks to Gennefer Snowfield’s digital guide service we’re being pointed in the opposite direction–to Oz–yet the results are the same.


Debuting on the Web last fall, “Macca’s Chef” is a 9-part webisodic spoof of popular Ten Network show, MasterChef.
OMD’s branded content division Fuse partnered with production house Fremantle Media, makers of MasterChef, to create the comic spin-off.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.