McNasty Rejects Free Goodwill

Resistance to advertising normally comes from the consuming public, but here we have a case of a giant corporation rejecting one of their best brand advocates.
from Los Angeles Times: Albert Okura, a businessman who owns and runs Juan Pollo, a chain of Mexican rotisserie chicken restaurants in Southern California operates a quirky museum in San Bernadino. Okura built the museum as a tribute to Ray Kroc, his longtime hero. Kroc opened the first McDonald’s in Des Plaines, Ill. in 1955.
The museum pays tribute to the burger empire that gave the world the Big Mac, McNuggets and the Happy Meal. Inside, visitors can see

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.