McMochas To Stir Up Coffee Crowd

McDonald’s Corp. said Tuesday it plans to move full-scale into the specialty coffee market, serving up mochas and cappuccinos that it claims will rival those made by coffeehouses.
The hamburger giant also said it plans to roll out smoothies, frappes and iced tea, all efforts to cash in on the premium beverage business.
McDonald’s has been testing specialty coffees in about 800 restaurants this year, and it now plans to build out the business nationally, Don Thompson, president of McDonald’s USA, said at the company’s annual analysts meeting in Oak Brook.
The company is betting specialty coffees will spark more customer visits. “We want to move from beverages as an accompaniment to beverages as a destination,” said Thompson.
[via Chicago Tribune]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.