McMahon’s Mania Helps Sell Chicken

WWE_Popeyes.jpg
Popeyes Chicken & Biscuits is teaming up with Wrestle- mania for a promotion developed jointly by Pepsi-Cola and DiMeo & Co./Chicago, ad agency of record for Chicago-area Popeyes outlets. Starting Wednesday, Popeyes customers who purchase a combo meal will receive a package of World Wrestling Entertainment trading cards.
[via Lewis Lazare]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.