McLocal: These Fries Are “Grown in Richland, Served in Ballard”

Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?”
Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together.
We want corporations to listen to, and respond to, the needs of their customers and the larger community. But when a company like McDonald’s moves forward with a sustainable initiative, it’s poo-pooed. Believe me, I understand why–we don’t want to be lied to. But what if it’s not a lie? When it’s not a lie, does the company not deserve some credit for their willingness to do the right thing?

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.