McD’s Uniform Change Year’s Top Story published nearly 3,000 news stories and features on advertising, marketing and media topics in 2005.
“MCDONALD’S PLANS TO REINVENT EMPLOYEE UNIFORMS” is the most viewed story of the year. But you can’t view it now, unless you agree to pay for it.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Well you don’t have to pay for my top ten lists over at Adrants:-) Unless, of course, I’ve linked to one of those Ad Age stories!

  2. well, here’s what i wrote about the mickey d’s uniforms story back in july:
    >>Mickey D’s is huddling with culture and fashion icons to brainstorm new designs for its uniforms. The brainstormtroopers include Russell Simmons, P. Diddy and Tommy Hilfiger. A Mickey D’s representative said, “We’re looking at how do we make our uniforms more appealing, more desirable.” Here’s a suggestion: Make the job less of a dead end, demeaning, depressing, demoralizing, dogshit duty. Just a thought.