McD’s Jumps Through Hoops (Morgan Spurlock, It’s All Your Fault)

fruitbuz1.jpg
Let’s assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald’s is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already convinced that fruit salad is the way to go. It seems the burger chain might do more good (and that is the point, is it not?) if they targeted the fattened on sugar and beef among us, using some truly persuasive selling to make us really want that fruit salad.
Thanks to Adfreak for the pointer.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://msdarby.com darby

    I hear you, David, but wouldn’t that merely shift their largest target market (“the fattened on sugar and beef among us”) away from their Big Mac consumption to their fruit offerings, which is probably less profitable?
    They DO need to convince the “healthy elite” that McD’s has something for them, too, as they are more than likely not regular customers.
    I don’t like it…I’m just tryin’ to kick facts.

  • http://adpulp.com David Burn

    I hear you, David, but wouldn’t that merely shift their largest target market (“the fattened on sugar and beef among us”) away from their Big Mac consumption to their fruit offerings, which is probably less profitable?
    No advertising (that I’ve ever seen) is powerful enough to achieve that.

  • http://www.vaspersthegrate.blogspot.com steven streight aka vaspers the grate

    I agree David, they should show both skinny and fat people eating fruit, salads, water, etc.
    If it was only fat people shown, people would think: “I can’t order that, only really fat people eat fruit to lose weight”.
    If McDonalds tries to be benevolent and help people eat more healthy and rationally, this is good karma for McD.
    Also, when offices order out or go out to lunch, the meat eaters and the vegans can all go to McDonalds.
    What I hate are all the Hardy’s commercials. Stink.