McD’s Has A Clown Too!

From Lewis Lazare:

McDonald’s serves BK leftovers
If imitation is the sincerest form of flattery, Burger King should be feeling mighty flattered.
We can only imagine what the Burger King suits — to say nothing of the entire creative department at BK’s ad agency of record, Crispin Porter + Bogusky in Miami — must be thinking every time they see one of a new collection of McDonald’s spots featuring various kids and a plastic statue of the iconic Ronald McDonald seated on a bench.
BK and Crispin execs have to be giddy with glee at the thought McDonald’s, once known for setting a gold standard in the realm of advertising, has been reduced to doing an imitation — and an extraordinarily poor one at that — of Burger King’s increasingly interesting and haunting series of commercials featuring the iconic King with the porcelain head.

Lazare goes on to give the TBWA effort a D-.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.