McD’s Has A Clown Too!

From Lewis Lazare:

McDonald’s serves BK leftovers
If imitation is the sincerest form of flattery, Burger King should be feeling mighty flattered.
We can only imagine what the Burger King suits — to say nothing of the entire creative department at BK’s ad agency of record, Crispin Porter + Bogusky in Miami — must be thinking every time they see one of a new collection of McDonald’s spots featuring various kids and a plastic statue of the iconic Ronald McDonald seated on a bench.
BK and Crispin execs have to be giddy with glee at the thought McDonald’s, once known for setting a gold standard in the realm of advertising, has been reduced to doing an imitation — and an extraordinarily poor one at that — of Burger King’s increasingly interesting and haunting series of commercials featuring the iconic King with the porcelain head.

Lazare goes on to give the TBWA effort a D-.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Wait, Lewis, who is doing the imitation?
    Do you read Ernie Schenck’s blog and the comments therin?