From Lewis Lazare:
McDonald’s serves BK leftovers
If imitation is the sincerest form of flattery, Burger King should be feeling mighty flattered.
We can only imagine what the Burger King suits — to say nothing of the entire creative department at BK’s ad agency of record, Crispin Porter + Bogusky in Miami — must be thinking every time they see one of a new collection of McDonald’s spots featuring various kids and a plastic statue of the iconic Ronald McDonald seated on a bench.
BK and Crispin execs have to be giddy with glee at the thought McDonald’s, once known for setting a gold standard in the realm of advertising, has been reduced to doing an imitation — and an extraordinarily poor one at that — of Burger King’s increasingly interesting and haunting series of commercials featuring the iconic King with the porcelain head.
Lazare goes on to give the TBWA effort a D-.