McD’s Has A Clown Too!

March 1, 2006 By David Burn 1 Comment

McDonald’s serves BK leftovers
If imitation is the sincerest form of flattery, Burger King should be feeling mighty flattered.
We can only imagine what the Burger King suits — to say nothing of the entire creative department at BK’s ad agency of record, Crispin Porter + Bogusky in Miami — must be thinking every time they see one of a new collection of McDonald’s spots featuring various kids and a plastic statue of the iconic Ronald McDonald seated on a bench.
BK and Crispin execs have to be giddy with glee at the thought McDonald’s, once known for setting a gold standard in the realm of advertising, has been reduced to doing an imitation — and an extraordinarily poor one at that — of Burger King’s increasingly interesting and haunting series of commercials featuring the iconic King with the porcelain head.

Lazare goes on to give the TBWA effort a D-.

Filed Under: Brands

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.