McDonald’s Looks Under Its Own Hood For An Answer

McDonald’s plans to run its 155 UK delivery trucks on biodiesel made entirely from cooking oil collected from its restaurants by the end of the year.
It will collect oil from 900 of its 1,200 UK outlets each week, take it to a separation tank in East Anglia, where food particles will be removed, and then on to a biodiesel conversion plant in Milton Keynes in central England.
Matthew Howe, manager of McDonald’s UK supply chain, said the cost of using biodiesel was expected to be the same as the restaurant group’s diesel costs in the long term.
Francesca DeBiase, McDonald’s chief supply chain officer said the group’s European operation was an “early warning system” for the US.
[via Financial Times]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.