McDonald’s Is Now Farmer Endorsed

According to Ad Age, McDonald’s will launch a campaign featuring four of its U.S. beef and produce suppliers in the new year.

“We thought putting a face on the quality of the food story would be a unique way to approach this,” said U.S. Chief Marketing Officer Neil Golden. “We acknowledge that there are questions about where our food comes from. I believe we’ve got an opportunity to accentuate that part of our story.”

Ad Age notes that McDonald’s recently dumped one of its suppliers, Sparboe Farms, after reports of unsanitary conditions and animal cruelty.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.