According to Ad Age, McDonald’s will launch a campaign featuring four of its U.S. beef and produce suppliers in the new year.
“We thought putting a face on the quality of the food story would be a unique way to approach this,” said U.S. Chief Marketing Officer Neil Golden. “We acknowledge that there are questions about where our food comes from. I believe we’ve got an opportunity to accentuate that part of our story.”
Ad Age notes that McDonald’s recently dumped one of its suppliers, Sparboe Farms, after reports of unsanitary conditions and animal cruelty.
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