McCain Feels The Love

One of the things we rarely see in consumer advertising is a back-and-forth message sparring between 2 brands. That’s why the political season is so fascinating to me. And while I’m not a McCain supporter, this is a pretty sharply written spot:

UPDATE: Well, maybe the McCain team isn’t deserving of all the credit. The line “don’t hope for a better life, vote for one” is a direct lift from a Saatchi & Saatchi ad in the 70’s for the British Tory party. (Hat tip to Andrew Sullivan.)

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.