McBride Wants His Bosses To Fund A New Venture

Ad Age looks at the ambitions (and restlessness) of some prominent creative men on the West Coast.

Lee Clow’s heir apparent, Chuck McBride, is putting the finishing touches on what could be his greatest work: a breakaway from TBWA/Chiat/Day to form a creative supergroup.
chuck_mcbride.jpg
Mr. McBride is negotiating with Omnicom Group to back a hotshop comprising four superstar ad execs, including his former creative partner on Nike at Wieden, Hal Curtis. Brad Harrington, co-president at WPP Group’s Cole & Weber United, Seattle and Alex Wipperfurth, president of Plan B (recently renamed Dial House), San Francisco, are the other two under consideration.
The agency is expected to focus on branded entertainment as well as interactive, design and other elements at the front of the creative process.

Given that I don’t breathe the rarefied air that these gents breathe, it’s hard for me to assess the rightness of this move. I can say that being Lee Clow’s heir apparent is at once bone-chilling and incredibly flattering.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Duane

    First we had “creative rock stars,” now we’ve got “creative super groups” ?
    Like Traffic, or Asia, or – dare I dream it – Damn Yankees?

  • veedub

    what has taken him so long???