Maybe You Should Get A Dog

Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII.

Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII.
The airing of the spot ties into The Pedigree Adoption Drive, an annual fundraising and awareness campaign the brand created five years ago as a means to shine a spotlight on the cause of dog adoption.
For each view of the “Crazy Pets” spot or behind-the-scenes vignettes between January 26, and February 23, Pedigree will donate 8 ounces of dry food for dogs to animal shelters.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Mike John

    100% beautiful and very very sweet!