May You Stay Forever Young With Pepsi


On behalf of Pepsi, Bob Dylan and Will.I.Am of the Black Eyed Peas worked up bumpin’ new rendition of Dylan’s classic, “Forever Young.” Look for the full song to appear on iTunes soon. Hopefully, the iTunes rendition comes without the tag, “every generation refreshes the world.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.