Mother Nature Doesn’t Need A Partner, She Needs Some Friends

Mother Nature & Partners is a new agency with eight staffers, offices in New York and Atlanta and one client, which agency founder, Tarik Sedky, declined to identify.
Sedky told Adweek “it’s a great time to start an agency” because economic upheaval “creates pockets of opportunity. And you can get into client relationships that big agencies and incumbents” can’t and “where there’s real need.”
Since Sedky won’t reveal his one client, there’s no telling what page his new shop is on. But I see two needs in this niche. There’s the need for big, sometimes bad, companies to appear less big and less bad. They might want to hire an agency to help them with that.
The other opportunity is to help small- to medium-sized companies who truly are green and progressive. They treat their staff, their customers and the planet right, but they need to hire an agency to help them express themselves and grow their businesses.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.