MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion

MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City.

The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and entertainment.

As part of the campaign, 20 seats from the original Yankee Stadium (which was demolished in 2010) have been scattered around the city. When New Yorkers or visitors to the city find a seat, they can scan the QR code on the seat with a smartphone and be checked into Facebook Places. Once checked in, participants become eligible to win VIP tickets to a 2011 Yankee game, according to BlogWorld.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.