MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion

August 3, 2011 By David Burn Leave a Comment

MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City.

The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and entertainment.

As part of the campaign, 20 seats from the original Yankee Stadium (which was demolished in 2010) have been scattered around the city. When New Yorkers or visitors to the city find a seat, they can scan the QR code on the seat with a smartphone and be checked into Facebook Places. Once checked in, participants become eligible to win VIP tickets to a 2011 Yankee game, according to BlogWorld.

Filed Under: Experiential, Facebook, Mobile, Promotions

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.