Martha’s Community Ready To Bloom

According to Ad Age, Martha Stewart Living Omnimedia is going the wiki way.
The company already receives enormous traffic to MarthaStewart.com and is a powerhouse in the lifestyle space, but it has apparently decided to see what else it might do.
President-CEO Susan Lyne said, “We are at work right now on a second site that will be much more community-based and will have wikis. We have only begun to scratch the surface of what is possible.”
“We have a pretty good sense of how big TV, magazines and merchandise can get,” she said. “The big wild-card opportunity for us really is that internet world. We don’t know how far the upside goes.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.