Marketing Wonk Takes The Bait

On Saturday, AdPulp received a tip from Asa Bailey, a Brit excited by his firm’s hijacking of domain name, ogilvymather.co.uk. I fail to see the significance, for O+M uses ogilvy dot com for their worldwide web presence.
This morning, I see Marketing Wonk has picked up the non-story.
So what is a modern marketer to do? Buy up every possible domain name that might relate to their brand? What a waste of time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.