Marketing Norwegian Sweaters And Steel Furniture

Dean Gemmell, president of Black Lab Five, an enthusiast marketing specialist in Michigan wants L.L. Bean to consider his shop for projects. He offers the letter he sent to Bean and details on his consequent conversations with “the sweet and polite Nadira Vallee at Pile & Company, the consultant handling the review process for L.L. Bean.”

Sweet Nadira even mentioned that an invited agency would need direct mail capabilities. Please, lead me to the agency that will show America’s venerable catalog retailer how to do direct mail.

There’s another interesting tidbit in Gemmell’s piece.

Since we’ve always felt that advertising people typically fail to understand the challenges of running a business that has to sell products, we’re launching our own line of steel furniture next week.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Danny G says:

    I love it. Go Dean, go!