There’s no doubt that the growing Latino population here in America is key for marketers. But it’s a diverse, often widely misunderstood population. So how are big media and marketing companies adapting?
With opportunity comes change and innovation, and that is what many companies have done in the last 12 months. CNN rebranded and re-programmed its CNN en Español property, Fox News launched Fox News Latino, John Leguizamo launched UrbanoTV, but beyond content platforms major organizational changes have also taken place. Last April, News Corp.’s Fox Networks Group on Monday announced the creation of Fox Hispanic Media, a new media unit with which the firm intends to broaden its ability to reach the fast-growing Latino public.
It’s an article loaded with some very fascinating statistics about this audience. Marketers clearly need to pay attention, because there’s money to be made in getting it right. So in terms of marketing to Latinos, who’s doing it well? Who’s not? Do you have any anecdotes to share about your experience marketing to Latinos?