Four journalists who brought news of the assassination of President John F. Kennedy into U.S. living rooms in 1963 have found a new level of fame by using the Internet to market their book about the experience.
They are among a growing group of people exploring the potential of blogs, or Web logs, as a marketing tool and advertising venue.
“We’ve been around, but this is the first time we’ve been around in cyberspace,” said Bob Huffaker, a former reporter at CBS radio and television station KRLD in Dallas and one of the four authors of “When the News Went Live: Dallas 1963.”
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It is a refreshing change to see a news story hit upon the marketing potential of blogs and avoid the often unnecessary slant of Blogs as News source.
As David has mentioned many times, we are strong proponents of Blogs as a business resource and in more ways than just the obvious Marketing implications.