Marketers Losing Confidence In TV Ads, Creatives Aren’t

From Ad Age:

More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum.

Well, read the rest of the article if you want more statistics about DVRs, VOD, iTV, etc.
Not a day goes by that we aren’t hearing statistics about the waning influence of the 30-second spot. But just try being an advertising creative looking for a job without a “killer” current TV reel of big-budget spots, and see how far you get. Shiny happy ads still land you big bucks in this business.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    More proof that the industry is lagging WAY behind. What CDs need to look for is how prospects intend to build community around their brands.