Market Segmentation Creates Agency Fragmentation

from Lewis Lazare: Convinced the gay and lesbian market is one of the largest untapped audiences in the communications marketplace, public relations giant Fleishman-Hillard on Monday announced it is launching FH Out Front, a dedicated practice aimed at that community. The lesbian, gay, bisexual and transgendered audience is estimated to encompass as much as 10 percent of the United States population with an estimated buying power of $450 billion annually.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.