You knew Old Spice’s use of Fabio was a set up of some sort. Right? Right.
Tune in to the internets tomorrow at high noon, Eastern Standard Time, to see which Old Spice man prevails.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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