Maneuverings

Tomorrow is a big day in magazine publishing–the Sports Illustrated Swimsuit Issue hits the newsstand.
DIRECTV is ready with a two-page spread.
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“Couch Sutra” borrows (perhaps a bit too much) from the Kama Sutra, an ancient Indian spiritual text famous for its detailed illustrations of human sexual behavior.
In this bastardized version meant to sell satellite TV, the creative team from Deutsch Los Angeles offers up The Red Sea, The Tallboy, The Bogart and several other scenarios that play themselves out in living rooms around the nation every evening.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.