Manage Early, Manage Often

See more McJobs advertising from TBWA/Paris.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Those ads are McShit.

  2. Agreed, but recruitment advertising is a tough category. I’m not sure where I’d go with an assignment like this.
    Maybe I’d come up with some crap like this:
    Inject Some Grease Into your Career.
    Hey, You Could Go Into Teaching.
    Half Price Shakes For Life.

  3. yea recruitment. Funny story. may I tell it?
    yea, when i used to post on the microsoft aesthetics board the participants, good photographers at that, noted how hard it was to recruit for nude models for photography. Then imagine that, when I got to junior college the people in the dark room were always talking about the same thing.
    Well we were near a quiet military base and some people came to jury dressed in fatigues.
    I let my imagination run away with me thinking of the drugs for arms stuff–noriega and stuff. And then thought what perfect way for governments to make money.
    Porn for weapons. I mean, it’s really all that innocent and doesn’t hurt anyone like drugs does.
    Oh, I shouldn’t be typing my thoughts like this and ruining the interest in your blog. Sorry. I am still looking for attention. Perhaps a neck and shoulder massage.

  4. David,
    Recruitment advertising is a tough category because recruitment advertisers insist on buying and producing shit. On abstract levels, Mickey D’s challenges are similar to the U.S. Army’s. Forget the corporate hype. They’re offering a lousy job at lousy wages, where you’ll have to wear a costume and go home smelling like a Big Mac. If you want to improve the recruitment ads, improve the job. By the way, is there some reason why the depicted people look as unfriendly as, well, the typical McDonald’s employee? And what’s with all the White people?

  5. High Jive,
    really are you a man or a woman? You sound so familiar to a woman that posted on microsoft forums years ago, I cannot picture you as anything other than over 55, sligtly overwieght, big smile and draping white clothes around your body?
    I’m sorry but those microsoft forums left such an indelible picture in my mind.

  6. nancy,
    you may imagine me however you wish.

  7. and would you be sorry if you became what i thought, HJ? how much confidense do you have in my abilities to imagine?