Man Fights America With Soft Drink. Wins Respect of Quixotic Society.

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Tawfik Mathlouthi is the French entrepreneur behind Mecca Cola, a new soft drink designed to cash in on anti-American sentiment around the world.
He hopes to make Mecca Cola the soft drink of choice for Muslims everywhere and thus push out that icon of American capitalism Coca-Cola.
It is all about combating “America’s imperialism and Zionism by providing a substitute for American goods and increasing the blockade of countries boycotting American goods,” Mr Mathlouthi told BBC News Online.
It is not the first time Coca-Cola has been the target of a “buy Muslim” challenge. Zamzam Cola, an Iranian drink named after a holy spring in Mecca, has won an enthusiastic reception in Saudi Arabia and Bahrain.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.