Man Fights America With Soft Drink. Wins Respect of Quixotic Society.

October 31, 2004 By David Burn

Tawfik Mathlouthi is the French entrepreneur behind Mecca Cola, a new soft drink designed to cash in on anti-American sentiment around the world.
He hopes to make Mecca Cola the soft drink of choice for Muslims everywhere and thus push out that icon of American capitalism Coca-Cola.
It is all about combating “America’s imperialism and Zionism by providing a substitute for American goods and increasing the blockade of countries boycotting American goods,” Mr Mathlouthi told BBC News Online.
It is not the first time Coca-Cola has been the target of a “buy Muslim” challenge. Zamzam Cola, an Iranian drink named after a holy spring in Mecca, has won an enthusiastic reception in Saudi Arabia and Bahrain.

Filed Under: Resistance

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.