Man Behind The “O”

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Steven Heller of New York Times spoke to Sol Sender, the Chicago designer responsible for the now iconic “O” mark used by Barack Obama’s presidential campaign.

We were excited to work on the logo and energized by the prospect of Mr. Obama’s campaign. However, we didn’t pursue or develop the work because we were motivated exclusively by ideology. It was an opportunity to do breakthrough work at the right time in what’s become a predictable graphic landscape.

This was Sender’s first political logo.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.